Year: 2024 | Month: February | Volume 69 | Issue 1Special
Efficiency of Investments in the Hotel and Restaurant Business: Risk and Opportunity Analysis
Victoriia Poluda
Anatoliy Matvienko
Vitalii Volynets
Vadym Badruk and Denys Vynohradov
DOI:10.46852/0424-2513.1.2024.29
Abstract:
In the current economic milieu and rapidly evolving global context, the hotel and restaurant business stands as a pivotal player influencing the economic viability and allure of the tourism industry in any country. Drawing investment into this sector is a strategic initiative to invigorate its development and optimize its potential. This study endeavors to scrutinize the significance of investments in the advancement of tourism and the hotel and restaurant sector in Ukraine. The relevance of this topic stems from contemporary shifts in the economic and socio-cultural landscape, particularly the escalating interest in tourist services and the imperative for effective management of the hotel and restaurant business. The study further delineates essential facets of investment effectiveness in the hotel and restaurant business. Technical and personnel potential are encompassed, incorporating capital investments for the modernization and repair of equipment, construction, employee training, and enhancement of their qualifications. Emphasis is also placed on the imperative to cultivate novel tourist destinations as a means to secure economic growth and enhance attractiveness for investors. The investigation delves into an analysis of the risks and opportunities linked to the attraction of investments in the hotel and restaurant business. It has been ascertained that the pivotal instrument for the advancement of the hotel and restaurant sector and tourism in Ukraine lies in the scrutiny of risks and opportunities, allowing for the proficient utilization of this instrument to attain elevated efficiency and sustainability within the industry. Special consideration is directed toward identifying potential threats and formulating strategies for their effective management.
Highlights
- Investments in the hotel and restaurant business in Ukraine are crucial for fostering economic growth, generating foreign exchange earnings, creating employment opportunities, and enhancing infrastructure, despite facing challenges such as outdated facilities and financial constraints.
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